Meet Candy Kittens

Candy Kittens: The London Startup That Challenged Big Confectionery

Candy Kittens was born in London out of a simple frustration with the traditional sweet aisle. Co-founders Jamie Laing and Ed Williams noticed that while industries like coffee, chocolate, and craft beer had undergone premium revolutions, everyday sweets were stuck in the past. The market was dominated by cheap, mass-produced confectionery packed with synthetic chemicals, artificial colours, and animal by-products.

Driven by the desire to build a premium sweet brand for conscious adults, they set out to create "gourmet sweets made the new-fashioned way." What began as a bold startup quickly turned into a nationwide phenomenon, challenging the old giants of the confectionery world by proving that sweets could be both high-quality and ethically produced.

Are Candy Kittens sweets vegan?

Yes, the entire Candy Kittens range is 100% vegan and approved by the Vegan Society. In 2018, the brand permanently eliminated animal gelatine from its entire recipe lineup, making it completely plant-based.

Are Candy Kittens gluten-free?

Yes, Candy Kittens gourmet gummies are naturally gluten-free. They are carefully manufactured using pea and potato proteins instead of wheat-based ingredients, making them entirely safe for individuals with gluten sensitivities or coeliac diets.

Do Candy Kittens contain real fruit juice?

Yes, every bag of Candy Kittens is crafted using up to 10% genuine fruit juice concentrates and natural fruit flavourings. This choice gives the gummies an authentic, juicy taste explosion without relying on harsh synthetic additives.

Does Candy Kittens use palm oil?

No, Candy Kittens maintains a strict 100% palm-oil-free policy across its entire product range. The brand utilizes sustainable, ethical alternatives to prevent the environmental damage and deforestation associated with traditional palm oil production.

What Makes Candy Kittens Different?

Candy Kittens has carved out a distinct identity in a crowded market by refusing to compromise on flavour, aesthetics, or the planet:

• Radical Ingredient Innovation: By swapping out animal-derived gelatine for plant proteins, Candy Kittens pioneered a recipe that replicates the perfect, premium chew without a single animal by-product.
• B Corp Certified & Carbon Neutral: Candy Kittens is a certified B Corporation, balancing purpose with profit. They are independently certified as a carbon-neutral business, actively calculating and offsetting their carbon footprint from the manufacturing floor to the retail shelf.
• Premium Brand Aesthetics: Ditching the garish packaging of traditional sweets, the brand features minimalist, pastel-pouched designs that offer high countertop shelf-appeal for modern retailers and cafés.

Meet the Iconic Flavour Range

By focusing on premium ingredients, Candy Kittens has built a cult-favourite lineup of sweets. Stock your shelves or pantry with the brand's signature creations available in bulk cases:

• Candy Kittens Sour Watermelon: The ultimate best-seller, combining an intensely juicy watermelon centre with a signature zesty, fizzy sugar coating.
• Candy Kittens Wild Strawberry: A beautifully smooth, classic berry flavour enhanced with a splash of hydrating coconut water extract.
• Candy Kittens Eton Mess: A gorgeous, chewy reinvention of the quintessential British summer dessert, balancing creamy meringue notes with sharp strawberry juice.