Meet Joe's Tea Co.

Why Joe's Tea Co?

Joe’s passion for the finest cuppa begins on small organic tea plantations nestled high up in the misty hills of Dyatalawa, Sri Lanka. This is where Joe sources all his tea because, unlike other tea blends, a cup of Joe’s tea is brewed up with 100% organic Ceylon loose tea leaves – for the most outstanding, pure and fresh flavour possible.

Not always one to take the ‘easy route’, Joe’s commitment to only using Ceylon tea means he goes that extra mile to source from – and support – precious plantations that are now a rarity, due to the amount of hands-on effort that goes into their organic farming.

A bit about Joe

“It all started back in 2011 with the simple idea of making quality tea accessible while heading up the supply chain at an organic tea company. I’ve always loved how our culture of tea brings people together so I set about creating a premium, organic tea brand that would reinvent Britain’s favourite hot drink while prioritising taste and ethical provenance. Since then, I’ve been on an incredible journey and am fortunate enough to do something I love with a fantastic team around me. I’m very proud of our achievements and believe there are many more to come, as we continue to focus our efforts on organic farming and the people that support our incredible supply chain.”

Joe, Founder

Tea traded fairly and directly

We believe the best tea comes from farmers and know that driving down prices drives down quality, productivity and passion for the product. This is much more important than a nice-cuppa story for us to tell, it ensures that the business model for every partner in the supply chain is economically sustainable and future-proofed. Our teas are bought direct, and never at auction, enabling us to cut out the middle-man and give more to the deserved small farmers who organically grow all our teas.

Exceptional quality, enjoyed by you

You can enjoy every cup of our tea knowing that Joe and the team have travelled from farm to farm, tasting their way to the finest quality brews just for you. Behind every blend, our master blenders and value chain team work tirelessly to guarantee exceptional quality, safety, and authenticity to produce the best quality cuppa just for you.

Our shared values

Joe has always been passionate about great quality tea and looking after our people. From the beginning, transparency on provenance, sourcing and ethics has been at the core of our business and this remains. This is truly at the heart of what we’re about as a business and we hope to find these values in the people that serve, sell and drink our tea. Join us on our quest to create an iconic British brand, which leads the way globally in premium yet accessible, organic tea.